July 13, 2012

The naked truth about hotel reviews

Customer reviews are vitally important. They can make or break a hotel and its reputation. Here is a great infographic on the demographic of today's hotel reviewers, and how their use of reviews has changed in the past years.

Insights and answers from Olery and other sources reveal the history of customer reviews and much more. Like

- Who writes these reviews, how often, and on what sites?

- Do men or women complain more? Which gender is more prone to give a better rating?

- Does the hotel’s star-rating have any bearing on the reviews it receives?

Get the full story at Olery