The online world is more multilingual than ever
June 04, 2009 | Internet Marketing
An English-only website is no longer sufficient. For those under the illusion that their potential customers are all surfing the web in English, it is time to realize that the language of the web is multilingual.
People prefer to search and interact online in their own language: it’s natural and comfortable. And the more relaxed a potential customer is when they’re browsing an online store, the more likely they will make a purchase. That is, of course, if they even find your site in the first place.
International online visibility is becoming a major priority for online businesses. From big names like Universal Music Group, to the smaller niche e-stores realising their massive potential for sales in relatively untapped markets with newly acquired online access, businesses are cashing in on their ability to be seen online.
Search engine optimisation (SEO) is not a new thing. But international SEO is its newest evolution, and it’s causing a major stir in the online world.
Get the full story at eConsultancy
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