The problem with social media in the office
May 27, 2009 | Internet Marketing
There can be some serious downsides to using social networks - which even enthusiastic users admit. Nearly three-quarters of employees agreed that it’s easy to damage a company’s reputation on social media, including 24% who strongly agreed.
There is some good news and bad news about workplace social media.
The good news, according to Deloitte, is that nearly one-third (30%) of executives said social networking is a part of their business and operations strategy.
A smaller, but still significant, number reported leveraging the Web 2.0 tools to build their brand, communicate internally, recruit employees and engage the workforce.
However, 55% of executives admitted that their companies do not have an official policy for social networks—and 22% would like to use social nets, but don’t know how.
Get the full story at eMarketer
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