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The socialization of your personal brand

September 23, 2008 | Internet Marketing

In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can't control perception, we can control what we share online writes FutureWorks' Brian Solis.

Your digital identity defines who you are and in this genre of Web-savvy content creators and purveyors, your online reputation does indeed precede you. The pictures and videos you upload, the bookmarks you share, the profile you define on each social network, those you befriend, the comments you share on blogs and other profiles, the posts your publish, the tweets you send on Twitter, basically everything you contribute to the Social Web shapes and contributes to your personal brand and how people will most likely perceive it. Hopefully in most cases, it can promote and showcase your expertise, and sometimes, what’s representative online can and will be used against you.

Facebook, Myspace, Twitter, Flickr, YouTube, blog posts and comments, basically every piece of content you generate collectively feed search results in Google, Yahoo, Ask, and all other search engines. All it takes is someone to “Google” aka search your name to begin the process of forming an opinion and perception based on the search results – usually without your knowledge and definitely without the opportunity to explain the results.

Get the full story at Brian Solis’ PR 2.0 blog

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