The socialized shopper
January 29, 2010 | Internet Marketing
The results of a research study conducted by Leo Burnett and Arc Worldwide offer some useful insights into the relationship between social media and the consumer online shopping experience.
People of all ages are using social-networking sites and other user-generated content platforms at astonishing rates, and brands are scrambling to create social-media strategies both as part of their overall marketing and in isolation.
In fact, Forrester Research estimates that social-media marketing budgets will grow 34 percent per year from 2009 to 2014 — faster than any other form of online advertising. Moreover, within five years, social media budgets will be larger than those for both mobile and email marketing activities.
Despite all of this increased attention and spending, we actually know very little about what is perhaps the most critical factor in achieving positive ROI through social-media marketing: How people’s behavior in shopping for and buying products is impacted by social media.
Get the full story at The Hub Magazine
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