The socialized shopper
January 29, 2010 |
The results of a research study conducted by Leo Burnett and Arc Worldwide offer some useful insights into the relationship between social media and the consumer online shopping experience.
People of all ages are using social-networking sites and other user-generated content platforms at astonishing rates, and brands are scrambling to create social-media strategies both as part of their overall marketing and in isolation.
In fact, Forrester Research estimates that social-media marketing budgets will grow 34 percent per year from 2009 to 2014
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