The three mindsets of search
September 28, 2011 | Online Marketing
A new About.com study identifies three distinct human behavior search patterns to help marketers understand and connect with consumers. People in a inspire me search - like in travel search - want to be “taken somewhere.”
Study revealed three distinct search types:
1. Answer Me (46% of all searches) – People in a “answer me” search want exactly what they ask for, and no more, delivered in a way that allows them to get to it as directly as possible.
2. Educate Me (26% of all searches) – People in an “educate me” search want 360 degrees of understanding, and multiple perspectives on critical topics. They will search until their goal is achieved – this may stretch over long periods of time and through related topics.
3. InspireMe(28%ofallsearches)–Thefun“browsy”typeofsearch,where people are looking for surprises, have open minds and want to be led.
Get the full story at About.com (PDF 150KB)
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