November 30, 2010

The well connected traveler


Will large players such as Google make significant strides to improve the travel search process? Will other global travel brands emerge to assist the consumer in not only booking their trip but inspiring them and offering relevant options when they are travelling? A new Travelport report takes a closer look.

Business and leisure travellers naturally expect that the rapid improvement in technology and connectivity should improve their experience when they travel. However, the reality can be very different. Travel suppliers are increasing complexity through the unbundling of their products and introduction of ancillary services, the Internet often provides an insufficient means of navigating the vast array of travel options and only basic mobile functionality is available in most regions.

What will change in the future? Will large players such as Google make significant strides to improve the travel search process? Will other global travel brands emerge to assist the consumer in not only booking their trip but inspiring them and offering relevant options when they are travelling?

Travelport engaged The Futures Company to conduct global research into the whole of the end to end travel process consumers undertake from inspiration to shopping and booking to post trip evaluation.

Download the full report at Travelport (PDF 1.9 MB)