Tips for creating an effective Web site
November 07, 2003 |
The Internet is not changing as fast as people think, and solid content still matters to any good site, says content management specialist Gerry McGovern.
Web sites change the way an organization communicates with its staff, customers, investors and the general public. A change in communication is a major shift for the organization. To effectively implement such a change will take time. You need a five-year plan for your Web site.
Let’s dispel a big myth—that the Internet is changing so fast, it is impossible to plan for.
That is absolute rubbish. Just how exactly has the Internet changed over the last eight years? Sure, it’s much bigger. But how has it changed structurally? Is the Web site of 1997 radically different from the Web site of 2003?
Get the full story at MarketingProfs.com
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