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Today’s five key online retailing challenges

July 03, 2008 | Internet Marketing

Today, online merchants must cater to increasingly online-savvy, time-crunched consumers. ClickZ lists the five top challenges e-tailers face in this new market environment.

While many e-tailers have enjoyed rapid growth since the 1990s, the recent holiday results show this trend is starting to slow. Combined with the cloudy U.S. economic forecasts and the increasing cost of paid keywords, it’s easy to conclude that we’re looking at a maturing online market. This is evolving into a market where share often must be achieved at the competitor’s expense and consumers are more reticent to part with their cash.

Today, online merchants must cater to increasingly online-savvy, time-crunched consumers. The five top challenges e-tailers face are:

- Competitors are just a click away.

- Visitors can disappear in 15 seconds or less.

- Shopping is a multistep process.

- Time between initial visit and purchase has increased.

- Customers wait for merchants’ best offer.

Get the full story at ClickZ

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