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Top 10 moments in social media in 2009

January 05, 2010 | Internet Marketing

Last year was certainly significant in the world of online social media. Facebook surpassed 350 million users -- more than the U.S. population -- and Twitter's short blogging service skyrocketed in popularity. Here's a look back at 2009's biggest events in which social media played a major role.

Word of Web.” As people spent more time chatting online and in public spaces like Twitter, buzz surrounding product and entertainment releases became instantly quantifiable. The elusive word-of-mouth promotion could now be measured, and “word of Web” became that new currency. (Marketers love to use the word “viral.”)

The movie “District 9” played the game rather well. The low-budget sci-fi flick started the buzz train early with cryptic alien decals around major cities before its release. Despite relatively low advertising spending, the movie did extremely well. The fact that it was actually a good film certainly didn’t hurt.

Whopper Sacrifice. Facebook was quick to kill this marketing ploy, but Burger King had a picnic with this one. The Whopper Sacrifice game asked Facebook users to delete 10 friends in exchange for a free burger. In just a couple of weeks, 233,906 friends were dropped like a bad habit.

It proved to be a hilariously successful way to promote a brand that seemed to get only more controversial and creepy over the course of the year.

Get the full story at the Los Angeles Times

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