Top 20 best practices for DMO websites
June 16, 2009 |
How can a destination marketing organization successfully compete compete online with Expedia & Co.? In this article, European online marketing company Xotels lists their top 25 best practices for DMO websites and destination marketers.
Tourism Board, Convention Bureau and Tourist Office websites can be improved quite a lot, says European online marketing company Xotels. Most of them need a makeover to be able to compete with commercial travel and tourism websites.
A local or regional DMO website should help to promote not only the destination as a whole, but also hotels, tourist attractions, restaurants, theatre, sports, activities in the destination itself. Ideally it would be possible to buy or reserve this through the DMO website.
But how can a DMO or Destination Marketing Organization compete against commercial giants? Here are Xotels top 25 best practices for DMO websites and destination marketers.
Get the full story at Xotels
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