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Top ten SEO tips for online PR

June 09, 2009 | Internet Marketing

Driven by customers and the consequences of not doing so, the public relations industry has warmed in recent years to the power of search engine optimization for growing the impact of pull based PR efforts.

Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and to track topical trends. In fact, a recent survey on journalists’ use of search by TopRank reports that 91% of those journalists, reporters and editors surveyed use search engines to do their jobs.

Traditionally, search engine optimization efforts have been managed by corporate marketing departments – either in-house or through an outside agency. However, will all the opportunities to create value in the form of increased online brand visibility, reputation management and internet based media coverage, public relations deserves a seat at the corporate SEO table.

To achieve that, it’s important that PR professionals understand the foundation of SEO tactics as well as the business benefits for PR efforts as well as to the larger organization.

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