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Trademark bidding on Google

April 09, 2008 | Internet Marketing

Google's opening up trademarked keywords for bidding is one more piece of power shifted away from corporations and toward consumers. Chances are corporations will waste little time heading to court to protect their property. Here is what you can do to protect your brand.

Brand owners must find ways to increase the strength of their marketing, particularly in areas such as search. That’s where consumers are increasingly headed and where competitive threats are on the rise.

Actions are fairly limited, now that the option of petitioning Google to prevent others from bidding on your trademark is gone. The best practices are what’s been the basis of good search engine marketing (SEM).

First, buy your own name. You want to be somewhat near the top. Second, don’t use paid listings to avoid good, old-fashioned search engine optimization (SEO). Regardless of what’s going on in the paid section, ensure your site and brand show up very high in the natural, algorithmic section of the search.

Get the full story at ClickZ

Read also “Google shifts trademark policy”

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