Travel goes mobile
September 02, 2010 |
Mobile devices are destined to play an increasingly important role in the distribution and sale of travel services in years ahead. A new study by Ypartnership takes a closer look at how travelers are using these devices.
Nearly two in ten travelers have downloaded a travel-related application (app) to their smartphone. Among them, nearly one-half have navigated a destination using the built in GPS functionality or searched for the latest information on flight schedules and delays.
Nearly three in ten have compared airfares or hotel rates or shared information or photos about their travel experiences using their smartphone. Approximately one in six has booked air travel or lodging or viewed a virtual visitor guide that provides information on things to do and see while visiting a destination.
Finally, more than one in ten active travelers has used their smartphone to download and redeem mobile coupons, while one in twenty has downloaded an audio walking tour of a specific destination.
Get the full story at HSMAI Connect
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