Travel industry experiences decline in paid search
May 07, 2009 | Internet Marketing
The percentage of Travel websites’ search traffic that comes via paid clicks has declined in the UK over the last 12 months, from 25.4% in March 2008 to 21.7% in March 2009, according to new Hitwise research data.
The rates and declines vary by travel sub-sector. In particular, websites in our Agencies category (which includes both traditional and online players such as Expedia) are most reliant on paid search traffic, but have also experienced the steepest decline over the last 12 months. The declines in the Transport (i.e. airlines, trains, car hire, etc.) and Destinations and Accommodation (which includes both hotel aggregator provider sites) sectors have been less severe – although both are less reliant on paid search than the Agencies category.
Get the full story at Hitwise
Related Articles
Facebook ousts Google in US popularity
18 Mar, 2010 | Internet Marketing
Facebook will rule the Web during the next decade
18 Mar, 2010 | Internet Marketing
5 tools to improve your email marketing
17 Mar, 2010 | Internet Marketing
9 tips for location-based marketing
16 Mar, 2010 | Internet Marketing
Google makes its local shopping move
16 Mar, 2010 | Internet Marketing
Google poised to close China site
15 Mar, 2010 | Internet Marketing
China’s Internet obsession
15 Mar, 2010 | Online Travel
Bing advancing slightly in search rankings
12 Mar, 2010 | Internet Marketing
Google Maps adds biking directions
12 Mar, 2010 | Internet Marketing
How maps are transforming local search
11 Mar, 2010 | Internet Marketing
Most Popular Articles
Does your hotel really need a social media strategy?
11 Mar, 2010 | Hospitality Industry
How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel
6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel
The need for a more holistic approach to revenue management
10 Mar, 2010 | Hospitality Industry
Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing
Top ten best practices for today’s online hotel marketer
17 Mar, 2010 | Hospitality Industry
How have Web 2.0 & social media shaped online hotel marketing?
16 Mar, 2010 | Hospitality Industry
Google Marketplace drives corporate travel apps
15 Mar, 2010 | Online Travel
Starwood runs loyalty pilot program that targets rivals’ customers
15 Mar, 2010 | Hospitality Industry
Marriott on best practices in hotel-OTA relationships
16 Mar, 2010 | Hospitality Industry
Economic Downturn
Recovery over a year away, say European hotel executives
16 Mar, 2010 | Hospitality Industry
China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel
IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel
Virgin America’s guide to not screwing up customer service
12 Mar, 2010 | Internet Marketing
UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel
Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel
Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry
Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel
Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel
Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry
Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel
Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry
Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel
US Travel growth expected in 2010
18 Feb, 2010 | Online Travel
IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry
E-Mail Newsletter
Visit our sponsors:
