Travel: Internet search overtakes word-of-mouth
July 11, 2005 |
Internet searches are overtaking personal recommendations as the preferred means of obtaining travel information.
Internet searches are overtaking personal recommendations as the preferred means of obtaining travel information.
Word-of-mouth advertising has long been considered the benchmark of a product or service recommendation. But in the travel business, at least, the Internet may be changing that.
According to GMI, consumers all around the world are turning to the Internet first for travel information. In Australia, Canada, China, Denmark, France, Germany, Italy, Japan, South Korea, the Netherlands, Poland, Spain, the UK and US, more people did Web searches than sought personal recommendations from friends and acquaintances.
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