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Travel marketers hitch a ride with web 2.0

September 25, 2008 | Hospitality Industry

The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today's online buyers has prompted many industries to get involved in these new trends to stay on top. One particular market that has fully embraced these new technologies is travel and tourism, writes OneUpWeb.

Many state, regional and local tourism offices have invested heavily in online marketing initiatives, and during these trying economic times social aspects have been a huge factor for tourism industry websites. Social media, such as blogs and podcasts, can really help to highlight a region’s natural assets from the view of someone who lives there, or who has visited the area themselves, and these can all add to the sense of value for the vacation planner.

Today’s internet savvy travelers are looking for quick, accurate information that they can use for comparing available travel options. Just having the prices and description isn’t enough anymore. Thanks to social media applications on many tourism websites, vacation planners can now factor in reviews of what other travelers have experienced on similar trips and converse with those who have “been there, done that”. Members of this tech-savvy target market do their research to ensure that they are getting exactly what they are paying for, and getting the best deal available.

Get the full story at OneUpWeb’s “StraightUpSearch Blog

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