Travel planning takes new direction
May 20, 2008 | Online Travel
According to the founder of online travel advisory service TripAdvisor, Internet social networking and self-help travel websites are drastically changing the holiday planning landscape.
He said social networking sites such as Facebook and MySpace are also changing the way people view travel. Previously people would ask their friends, get some ideas then visit a travel agent.
Now, he said, people instead valued honest opinions online.
Kaufer founded TripAdvisor in Needham, on the outskirts of Boston, in 2000. His company was bought by the IAC/InterActiveCorp in 2004 for an estimated $430 million and was wrapped into the Expedia online travel agency group.
Get the full story at Reuters
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