Travel: TV and Web work hand in hand
March 11, 2008 | Internet Marketing
Getting the right message and delivering it via the right channels is key and this year it seems the major travel operators have used a mix of TV and online marketing to drive sales.
With post-Christmas blues and cold winter days, it is the time of year when a large number of consumers plan their summer holiday for the year ahead. E-Consultancy takes a look at how the travel industry is using TV and web to drive sales.
January and February is a highly competitive time of the year, not just within travel - With fashion sales, sofa discounts and heath and fitness brands all fighting for the consumers pounds.
Getting the right message and delivering it via the right channels is key and this year it seems the major travel operators have used a mix of TV and online marketing to drive sales.
It certainly appears to be the trend so far in 2008 for travel operators to use TV to deliver their branding with very little direct response messaging.
Get the full story at E-Consultancy
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