Traveler sentiment index going up
May 13, 2009 | Hospitality Industry
Peter Yesawich discussed consumer travel habits, preferences and intentions during the third virtual Resort Conference webinar session, “Emerging Lifestyles and Travel Trends: Implications for Resort Marketing.”
Yesawich noted that their Traveler Sentiment Index is on the upswing, with the biggest factor being the perceived current affordability of travel, cited by 97% of surveyed travelers. Also, despite the economy, “54 percent of active travel households are planning travel in the next six months, up from 50 percent last year.” Travelers are “trading down, not out.” Consumers are seeking out packages to book, staying fewer nights, and comparison shopping online to save money.
“Personalization will become the new service strategy for many resorts,” Yesawich stated. “As consumers become more comfortable with the idea of paying a premium to get what they want, personalization will become key.”
Yesawich also touched upon the issue of time poverty and how many travelers feel that they don’t have enough time for vacations.
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