Travelodge increases sales and brand recognition with YouTube
September 22, 2010 |
Travelodge budget hotel chain is beating the recession in Ireland by using YouTube to drive brand recognition and room sales. The company did not originally regard YouTube as a major channel for advertising however the sales figures and correlation to the YouTube campaign quickly changed this perception.
In partnership with online agency Dublinscope, Travelodge budget hotel chain is beating the recession in Ireland by using YouTube to drive brand recognition and room sales. The hotel sector has taken a big hit during the recession due to a reduction in tourism and business travel. This has been further compounded by reduced corporate travel budgets, global health scares and increased airline security. Despite these factors Travelodge has managed to increase room sales online.
Kamal Taibi, e-consultant with Dublinscope, explains,
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