Travelport taps G2 SwitchWorks
April 07, 2008 | Online Travel
Travelport GDS has entered into an agreement with G2 SwitchWorks Corp. under which it has acquired certain software assets and intellectual property to be used in the development of a future Travelport agent desktop solution.
The agreement includes G2 SwitchWorks’ Kestrel point-of-sale application, the G2 web service core and a number of associated software development tools. Specific terms of the agreement were not disclosed.
Gordon Wilson, president and chief executive officer, Travelport GDS said with this initiative, Travelport has taken another significant step towards the creation of the industry’s first comprehensive, fully-integrated agency desktop.
Wilson said, “Our customers require the seamless integration of selling and merchandising programmes, improved workflow, process automation and content aggregation. Integrating the G2 technology into our existing plans will accelerate Travelport’s delivery of what we believe will be an industry leading capability.”
“Additional value-added services, such as comprehensive traveller profiling and expanded agency search and customer service options, will combine to create a compelling proposition that suits the way today’s agents want to sell,” he said.
Travelport intends to utilise Kestrel, the G2 web service core, and associated tools as key elements in the development of a new unified, travel agent desktop solution, expected to be released in early 2009. This new Travelport solution will incorporate, build upon and ultimately replace the company’s current agent point of sale products—FocalPoint/ViewPoint from Galileo and Go! from Worldspan.
Travelport also intends to expose these new capabilities via its messaging platforms to enable development partners to gain access to the new functionality that this acquisition is expected to provide. The addition of this capability to Travelport’s Web Services platform is expected to enable partners to reduce their development and operation costs.
Developed over the past year by G2 SwitchWorks, Kestrel provides a “point-and-click” point-of-sale solution that enables agents to search for and book travel content across multiple sources including the GDSs. It also includes the ability for agents to manage data-rich traveler profiles outside the GDS, enabling precise targeting of customer-specific offers, upgrades and incentives. Travel bookings are stored in a GDS-sensitive Universal Record Database, which provides enhanced functionality in the agent desktop resulting in significant productivity gains independent of the GDS to which the agent subscribes.
Related Articles
China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel
Google Marketplace drives corporate travel apps
15 Mar, 2010 | Online Travel
IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel
Expedia to lift investment in Kuxun.cn
15 Mar, 2010 | Online Travel
How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel
Ctrip offers best-price guarantee for hotel bookings
12 Mar, 2010 | Online Travel
U.S. travel professionals voice optimism
12 Mar, 2010 | Online Travel
6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel
The “new normal”, you travel differently now
11 Mar, 2010 | Online Travel
Priceline opens up; Quikbook goes opaque
10 Mar, 2010 | Online Travel
Most Popular Articles
Does your hotel really need a social media strategy?
11 Mar, 2010 | Hospitality Industry
How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel
6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel
The need for a more holistic approach to revenue management
10 Mar, 2010 | Hospitality Industry
Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing
Google Marketplace drives corporate travel apps
15 Mar, 2010 | Online Travel
How have Web 2.0 & social media shaped online hotel marketing?
16 Mar, 2010 | Hospitality Industry
Starwood runs loyalty pilot program that targets rivals’ customers
15 Mar, 2010 | Hospitality Industry
Hitwise: US travel website ranks, February 2010
08 Mar, 2010 | Online Travel
Online travel booking users exceeds 30 million in China
09 Mar, 2010 | Online Travel
Economic Downturn
Recovery over a year away, say European hotel executives
16 Mar, 2010 | Hospitality Industry
China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel
IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel
Virgin America’s guide to not screwing up customer service
12 Mar, 2010 | Internet Marketing
UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel
Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel
Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry
Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel
Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel
Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry
Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel
Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry
Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel
US Travel growth expected in 2010
18 Feb, 2010 | Online Travel
IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry











