Trends and best practices in e-mail marketing
March 13, 2009 | Internet Marketing
Consumers are only willing to have a finite number of online e-mail offers at a given time, says Bill Nussey, President and CEO of Silverpop in an interesting interview at eMarketer.
eMarketer: What is e-mail marketing’s greatest strength?
Bill Nussey: What makes e-mail marketing unique is the ability to both broadcast and target individual personalized content at the same time. It’s also relatively inexpensive compared with other media.
eMarketer: What is its greatest weakness?
Mr. Nussey: E-mail’s greatest weakness is that some marketers use it too aggressively, and they undermine the value of e-mail for all other marketers and consumers.
Get the full stoy at eMarketer
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