Tripadvisor banned from claiming its reviews are real
February 01, 2012 | Online Travel
The UK advertising watchdog said that because reviews can be posted on TripAdvisor without any form of verification, Tripadvisor must no longer claim that all of its reviews are honest, or even from real people.
Tripadvisor, the travel review website, has been banned from claiming that all of its hotel and restaurant reviews are real.
It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others.
Following a four month investigation, the Advertising Standards Authority found that it was possible for “non-genuine content” to appear on Tripadvisor, which is designed to allow holidaymakers to share tips and opinions on places they have visited.
Get the full story at the Telegraph and Tnooz
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