TripAdvisor goes China and India, remains OTA-neutral
May 20, 2008 | Online Travel
TripAdvisor is to launch in China and India by the end of 2008 and also reiterated its pledge to remain OTA-neutral as it looks to build white label partnerships in the UK, writes Travolution.
Chief executive Steve Kaufer told Travolution the user review site will attempt to grow its global audience massively in the coming months with local language sites for two of the biggest emerging tourist markets in the world, as well as a dedicated portal for Japan.
The launches in Asia follow a string of new sites in Europe over the past 12 months including France, Germany, Spain and Italy.
Kaufer also stated the Expedia Inc-owned outfit would work with any travel provider – regardless of market rivalries with TripAdvisor’s parent company – in order to extend its hotel review white label system.
Get the full story at Travolution
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