TripAdvisor integrates with Facebook for referrals

June 14, 2010 | Online Travel

Supplementing the site's more than 35 million reviews and opinions from real travellers around the world, the wisdom of crowds on TripAdvisor is now enhanced by the wisdom of friends, delivering personalised recommendations.

TripAdvisor today announced the launch of its “TripAdvisor Trip Friends” feature, allowing travellers to get advice from their Facebook friends on TripAdvisor to plan their next vacation.

Supplementing the site’s more than 35 million reviews and opinions from real travellers around the world, the wisdom of crowds on TripAdvisor is now enhanced by the wisdom of friends, delivering personalised recommendations.

“As the world’s largest travel site, we’re thrilled to continue revolutionising the travel industry by providing our community with exciting new access to their friends’ valuable advice about travel,” said Steve Kaufer, founder and CEO of TripAdvisor. “With TripAdvisor Trip Friends, our 34 million monthly visitors can tap into their friends’ wealth of travel knowledge with just a few clicks, making holiday planning more fun, social and personal.”

How TripAdvisor Trip Friends Works

When researching a destination, hotel, attraction or restaurant on TripAdvisor, users who have logged in using Facebook will now see a list of their friends who have been to that location, as identified via TripAdvisor’s Cities I’ve Visited (CIV) application on Facebook Platform. Travellers can tap into their network of friends for more details, by directly messaging their friends, or by posting a message to a group of friends, to gain the unique travel insights from those who know them best. CIV has been one of the most popular travel applications on Facebook Platform for nearly three years, with more than five million monthly active users, and highlights over one billion destinations that CIV travellers have visited.

“Travellers using TripAdvisor Trip Friends will be amazed to see all the places about which their friends can offer highly relevant, personal travel advice-from that extra tip about the best place for croissants in Paris (your friends know how much you love croissants), to insights on the best scuba spot in Belize (through TripAdvisor Trip Friends, you discovered that two of your friends recently returned from an awesome scuba trip in Belize). This feature will turn great trips into fantastic ones, with convenient, personal input from people you know best and trust most,” said Kaufer.

“Facebook has always provided people with an easy way to connect with friends around the world, whether from Internet cafes or through sharing photos,” said Ethan Beard, director of Facebook Developer Network. “By integrating with Facebook, TripAdvisor is enhancing the exchange of trusted referrals, travel do’s and don’ts, and good stories from abroad, and making the travel experience more relevant and social to each person who interacts with the site.”

Ten Years of Travel Planning: An Evolution of Exploration

Before TripAdvisor was founded in 2000, travellers relied on travel agents and print guide books to determine their vacation plans. Since the first opinion was posted on TripAdvisor in 2001, travellers have looked to user-generated content for trusted advice to help with all facets of travel planning. By March 2010, TripAdvisor was the world’s largest travel website, featuring a community of more than 34 million monthly visitors*, and more than 35 million reviews and opinions. Travellers depend on the wisdom of the crowds to determine the best plans for their personal travel needs. As of today, TripAdvisor Trip Friends enables travellers to research even deeper by tapping into the wisdom of their friends, making travel planning more fun, social and personal.

TripAdvisor Trip Friends will be available on TripAdvisor.com on June 14 and TripAdvisor sites worldwide in July.