August 30, 2012

TripAdvisor launches tool to complete reviews on hotel’s website

TripAdvisor launches a free online tool, that can be easily integrated in a hotel's website, allowing hotel guests to complete the entire TripAdvisor review process without leaving the hotel’s website.

TripAdvisor®, the world’s largest travel site*, today announced the launch of a free online tool that empowers hotel, restaurant and attraction owners to collect candid reviews and opinions through their own websites to be published on TripAdvisor. Business owners and marketers may download the Full Review Form tool immediately via the TripAdvisor Widget Center.

The new tool gives travelers the ability to complete the entire review process just as they would on TripAdvisor, but without leaving the business’s website. This gives travelers the option to review and rate their overall guest or customer experience. Travelers also have the option to rate individual elements of their visit, such as service and value.

“TripAdvisor’s new Full Review Form tool helps businesses collect more reviews and opinions right from their own websites and make this feedback available before our large community of travelers,” said Christine Petersen, president of TripAdvisor for Business. “Research shows that 81 percent of travelers find user reviews important when determining which hotel to stay at during their trip, and nearly half won’t book a property if it doesn’t have reviews on sites like TripAdvisor¹.”

“TripAdvisor’s free online marketing resources have enhanced our ongoing efforts to ensure that we are meeting and exceeding each of our guest’s expectations,” said Jerry Stotler, director of sales and marketing, Hotel Bellevue. “With the review collection tool on our website, our existing customers and new guests can easily share their feedback about their stay with us, and we can measure the value of our amenities and services against actual reviews. This allows us to react accordingly where necessary to provide the best possible experience for our guests.”

The Full Review Form tool can be installed quickly and easily and is most effective when paired with a post-visit email to guests linking back to the business’s website. The TripAdvisor tool supports 21 different languages, including English.

To see the new tool in use, visit

To download the new tool, visit

An informational video can also be found at TripAdvisor for business