TripAdvisor legal threat group reaches 300 hotels
September 10, 2010 |
Over 300 hotels are now involved in a potential legal action against TripAdvisor, a figure which has doubled in just four days after the initial group was first revealed, writes Tnooz.
The group is considering the action on both sides of the Atlantic Ocean after growing increasingly concerned about alleged defamatory reviews appearing on hotel pages on the user generated content-driven site.
A British reputation management service KwikChex is fronting the action on behalf of the hotels and confirmed today that over 300 had now applied to join its service, a prerequisite for getting support for any action against TripAdvisor as part of a larger group.
KwikChex CEO Chris Emmins says the company will be carrying out
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