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TripAdvisor partners with Yahoo! Travel

January 20, 2010 | Online Travel

TripAdvisor announced a strategic agreement with Yahoo! to deliver TripAdvisor Check Rates and BookingBuddy Deals products to the Yahoo! Travel property, one of the leading travel research sites.

With this agreement, Yahoo! Travel can offer broader and more diverse travel booking choices to its end users. Additionally, advertisers who buy Check Rates listings through TripAdvisor, or Travel Deals through the BookingBuddy Deals Network, will benefit by having their offerings appear on Yahoo! Travel pages. The relationship is exclusive to the U.S. market and takes effect in January 2010.

TripAdvisor’s Check Rates will allow Yahoo! Travel users to compare hotel pricing and availability across multiple travel commerce sites, and BookingBuddy Travel Deals will provide Yahoo! Travel visitors with top deals from leading travel sites. Together, the products will allow users to get more out of their travel planning experience and feel confident they are making informed purchasing decisions. The relationship includes a revenue sharing agreement for the provided services on the Yahoo! Travel site. Additional terms of the deal are not being disclosed.

“Yahoo! is focused on offering products and services that deliver the best possible experiences for consumers and results for advertisers,” said Tim Mayer, Yahoo! vice president of North American Audience. “The agreement with TripAdvisor and the integration of their products will enhance our customer’s experience and make Yahoo! Travel an even better destination for travel planning needs.”

“We are excited to expand the size and breadth of our advertising network through our agreement with Yahoo! Travel,” said Eric Rosenzweig, senior vice president of strategic development and sales at TripAdvisor. “Our advertisers can now reach a new audience through Yahoo! Travel, in addition to the 36 million visitors through the TripAdvisor Media Network.”

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