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TripAdvisor reviews skyrocketing

April 16, 2008 | Online Travel

Travel community TripAdvisor now features 15 million reviews and opinions, up from 10 million in June 2007. TripAdvisor-branded sites reached more than 25 million unique monthly visitors in the past year.

TripAdvisor, the world’s largest travel community, today announced it now features 15 million reviews and opinions, up from 10 million in June 2007. TripAdvisor-branded sites reached more than 25 million unique monthly visitors* in the past year.

“When we started out in 2000, I never imagined we would achieve this level of growth. We began with hotel reviews and we now also feature candid photos, videos, favorite lists, travel wikis, forums and more, to help travelers around the world plan the perfect trip. Today, we have dramatically more content and attract a larger audience than any other travel media company in the world and we’re one of the top three overall travel brands worldwide,” said Steve Kaufer, founder and CEO of TripAdvisor. “We expect to continue to expand our global footprint and grow organically and through continued acquisitions of best-in-class travel sites.”

Since September 2006, TripAdvisor has acquired a number of other travel media businesses. The TripAdvisor Media Network is now made up of 10 popular travel brands and reaches an audience of approximately 30 million unique monthly visitors. The TripAdvisor Media Network includes Airfarewatchdog, Booking Buddy, Cruise Critic, Holiday Watchdog, The IndependentTraveler, SeatGuru, Smarter Travel, Travel-Library, TravelPod and TripAdvisor. The TripAdvisor Media Network now operates sites in the U.S., the U.K., France, Germany, India, Italy and Spain.

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