TUI bundles German websites under tui.com
March 29, 2005 |
TUI increased its overall internet sales by 73% to EUR 1.25 billion in 2004, which was 10% of its total tourism turnover. About 60% of online sales generated in the UK and Scandinavia.
Similar to their UK operation, TUI is to develop tui.com as its main online portal on the German market to speed up direct sales.
From the second half of 2005, the German market leader plans to incorporate individual brand websites including http://www.tui.de, http://www.hapagfly.com, http://www.hlx.com, http://www.wolters-reisen.de, http://www.1-2-fly.de, http://www.airtours.de and http://www.robinson.de into one site offering its entire product range.
The individual websites will remain, however.
This strategy was already successful in the UK under the Thomson brand, TUI said. Behind the various European market portals will be a common travel platform with content modules for hotels, airlines, rental cars and incoming services.
Individual customers and travel agencies will be able to combine holiday components from a range of European offers, supplemented by nationally-based package holidays.
TUI increased its overall internet sales by 73% to EUR 1.25 billion in 2004, which was 10% of its total tourism turnover. About 60% of online sales generated in the UK and Scandinavia.
Related Articles
The incredible shrinking airline
02 Jul, 2009 | Online Travel
Amadeus unveils new mobile solutions
02 Jul, 2009 | Online Travel
Kayak to Bing: Stop copying us!
30 Jun, 2009 | Online Travel
Booking business trips directly from Microsoft Outlook
30 Jun, 2009 | Online Travel
Information key feature for tourism social networking
25 Jun, 2009 | Online Travel
Tech, price, family drive US vacationers
25 Jun, 2009 | Online Travel
Hotel reviews and objectivity
25 Jun, 2009 | Online Travel
Summer travel trends according to hotels.com
23 Jun, 2009 | Online Travel
S.F. 1 Expedia 0
23 Jun, 2009 | Online Travel
U.S. spending on travel, tourism dropped 5.9% in first quarter
18 Jun, 2009 | Online Travel
Most Popular Articles
How to maximize your hotel’s GDS distribution
30 Jun, 2009 | Hospitality Industry
PKF sees hotel rates continuing to fall in 2010
17 Jun, 2009 | Hospitality Industry
If you discount, do so carefully
18 Jun, 2009 | Hospitality Industry
Summer travel trends according to hotels.com
23 Jun, 2009 | Online Travel
Luxury brands waking to a new reality
18 Jun, 2009 | Hospitality Industry
New hotel review site launches with independent, expert reviews
24 Jun, 2009 | Hospitality Industry
Hotel technology moving into the cloud
24 Jun, 2009 | Hospitality Industry
Destination marketing in the age of Web 2.0 and beyond
16 Jun, 2009 | Online Travel
Information key feature for tourism social networking
25 Jun, 2009 | Online Travel
“Thriving” not just “surviving” in a depressed economy: Tips for the independents
17 Jun, 2009 |
Economic Downturn
Rate integrity in a down market
02 Jul, 2009 | Hospitality Industry
The incredible shrinking airline
02 Jul, 2009 | Online Travel
U.S. spending on travel, tourism dropped 5.9% in first quarter
18 Jun, 2009 | Online Travel
If you discount, do so carefully
18 Jun, 2009 | Hospitality Industry
Luxury brands waking to a new reality
18 Jun, 2009 | Hospitality Industry
Travelocity says book now
17 Jun, 2009 | Online Travel
LHW courting guests discreetly with sweet deals
16 Jun, 2009 | Hospitality Industry
The new normal, according to McKinsey
11 Jun, 2009 | Internet Marketing
Pressure on hotel rates not likely to go away soon
04 Jun, 2009 | Hospitality Industry
Travelocity issues ‘Traveler Confidence’ report
03 Jun, 2009 | Online Travel
New study reveals changes in leisure travelers’ online search behavior
02 Jun, 2009 |
Marriott launches ‘Deal of the Day’, exclusively on Twitter
02 Jun, 2009 | Hospitality Industry
Expedia makes airline no-fee policy permanent, eliminates hotel cancel/change fees
28 May, 2009 | Online Travel
The new high-end consumer
28 May, 2009 | Internet Marketing
Hoteliers most concerned with marketing ROI
26 May, 2009 |














