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TUI bundles German websites under tui.com

March 29, 2005 |

TUI increased its overall internet sales by 73% to EUR 1.25 billion in 2004, which was 10% of its total tourism turnover. About 60% of online sales generated in the UK and Scandinavia.

Similar to their UK operation, TUI is to develop tui.com as its main online portal on the German market to speed up direct sales.

From the second half of 2005, the German market leader plans to incorporate individual brand websites including http://www.tui.de, http://www.hapagfly.com, http://www.hlx.com, http://www.wolters-reisen.de, http://www.1-2-fly.de, http://www.airtours.de and http://www.robinson.de into one site offering its entire product range.

The individual websites will remain, however.

This strategy was already successful in the UK under the Thomson brand, TUI said. Behind the various European market portals will be a common travel platform with content modules for hotels, airlines, rental cars and incoming services.

Individual customers and travel agencies will be able to combine holiday components from a range of European offers, supplemented by nationally-based package holidays.

TUI increased its overall internet sales by 73% to EUR 1.25 billion in 2004, which was 10% of its total tourism turnover. About 60% of online sales generated in the UK and Scandinavia.

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