Twitter needs to deliver on its marketing promise in 2010
December 22, 2009 |
Social media marketing gets a lot of attention, and there are some great practitioners in that space, but there aren't many examples of that activity translating into concrete, tangible results, concludes this ClickZ article.
Questions are also being asked about the effectiveness of marketing on the platform, particularly in comparison to more traditional media. Although access to the network is free, maintaining an effective presence can prove both time and labor intensive, and the ROI on such activity remains difficult to gauge.
Going into 2010, Twitter may find it needs to begin to regulate marketing activity more closely, as it battles to retain users' attention and its relevance, particularly in comparison to other social sites such as Facebook. Surely marketers will be waiting with baited breath to see what else might be on offer in 2010, and if those features are worth paying for.
Get the full story at ClickZ
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