UK holiday search trends
January 17, 2012 | Online Travel
Research into search trends by Google established that most travel-related queries are performed on Mondays, with slightly fewer on other weekdays. The fewest travel-related searches are made over the weekend, with Saturday seeing the least number of queries.
The number of searches made on Google UK for holiday-related keywords was down by 34% in November to 3.1 million from the peak summer month of August, a new study shows.
The search term ‘cheap holidays’ was queried 550,000 times, accounting for 17% of all searches while generic-related keywords accounted for more than half (61%) of all searches totalling 1.9 million.
‘Holidays’ was another popular search term, with more than 368,000 searches having been performed in November. Queries for holidays in Europe were the most searched for, with more than 573,000 searches.
Get the full story at Travolution
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