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UpTake launches travel-opinions supersite

May 08, 2008 | Online Travel

UpTake’s goal is to gather travel opinions from other sites together and become the most comprehensive research tool used by travelers. The site features a personalized filter that lets you customize your search according to profiles such as “kid friendly”, “beach”, “romantic” or “adventurous”.

With so many online travel sites crowding the market, you’d think we were nearing a Web 2.0 travel bubble. But according to travel information search engine UpTake, which is launching May 14, there’s still an untapped niche in the market: a travel-opinions supersite.

The market is extremely fragmented with thousands of micro-sites for individual hotels, beaches, airlines and leisure activities. UpTake’s goal is to gather opinions from all of those sites together and become the most comprehensive research tool used by travelers.

“The booking sites are good when you know that you’re going to Maui on May 17 and want to stay in a Hilton Hotel. But if you don’t even know whether to go to Maui or Kauai, it’s not that easy,” said CEO Yen Lee, who was General Manager of Yahoo Travel before he left to start UpTake in late 2006.

Get the full story at The Industry Standard

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