US hotel industry ends ‘09 with double-digit RevPAR drop
January 26, 2010 | Hospitality Industry
Revenue per available room fell 16.7 percent to US$53.71 during 2009, according to year-end reports from Smith Travel Research. The industry’s occupancy fell 8.7 percent to 55.1 percent for the year and average daily rate dropped 8.8 percent to US$97.51.
“Good riddance to 2009, a year which we believe will go down as the worst in the modern hotel industry,” said Mark Lomanno, president at STR. “The combination of a distressed economy in conjunction with panic pricing drove RevPARs down to levels that were virtually incomprehensible just a year and a half ago. I look for a significant improvement in the key hotel performance indicators in 2010.”
None of the Top 25 Markets reported year-end increases in any of the three key metrics.
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