US travel agents reaching new consumers via social media
November 14, 2011 | Online Travel
According to a Travel Industry Survey 2011 by Travel Weekly US, social media is now the third most popular marketing tactic to reach new customers after email and agents’ own websites.
Travel Weekly editor-in-chief Arnie Weissmann revealed the trend during a WTM seminar on US Travel Industry Trends.
Weissmann said social media techniques are pushing down email usage which has declined from being used by 85% last year to 73% this year.
“Social media is now being used by 39% of agents and that really picks up among home agents. It is not only really efficient and inexpensive in terms of reaching into large communities but, as a home agent, it is really something you would have time to do and could focus on.”
Get the full story at WTM
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