Virtual reality will have a big impact on travel, according to Expedia
June 15, 2010 |
According to Expedia, this can be anything from translating a menu using Google Goggles to putting the guidebook to one side and using a virtual reality layer on your phone to picture the street in front of you and get links to restaurant reviews or travel information.
Nigel Pocklington, VP Global Marketing and Strategy, Expedia, says virtual reality is likely to have a big impact on travellers in the near future.
In an interview with EyeForTravel, Pocklington referred to an offering from layar.com. The Layar Reality Browser shows what is around you by displaying real time digital information on top of the real world as seen through the camera of your mobile phone. This technology is called Augmented Reality. The company augments the real world as seen through your mobile phone, based on your location. The idea is simple: Layar works by using a combination of the mobile phone
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