What it takes to discover your social star
July 27, 2010 |
With the meteoric rise of social media networks, companies have struggled to identify how to best manage their presence across social media channels. Here are a few tips on how to find your social media star.
With the meteoric rise of social media networks, companies have struggled to identify how to best manage their presence across social media channels. Some are tackling the challenge by hiring a dedicated expert to focus on social media management; others simply add a new level of responsibilities for existing employees, asking them to engage with their brands in a different way.
Neither route is necessarily better than the other. But no matter who you designate as your social stars, you'll need to make sure you have the right person for the job and make a plan for optimizing their efforts on your brand's behalf.
So first, let's define the skills that a social media star (SMS) should have, and then outline their most appropriate regular tasks.
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