What’s the future of Google’s Local search?
December 17, 2009 |
We are in the midst of a sea change for local search at Google, as the company is looking for a winning combination of local ads and local business listings to display when queries for local business products and services are made.
Google is making a powerful push to become the undeniable leader in providing local business information to online searchers. In the past year, Google has made the greatest concentration of changes and testing regarding Google Maps since it first made its appearance in 2004 as Google Local, and the rate of change has accelerated greatly over the past three months.
ClickZ's Mary Bowling is speculating on the future of Google Local Search based on five years of watching and listening to what goes on at Google Maps.
Get the full story at ClickZ
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