When choice is demotivating
June 22, 2009 |
For 10 years, Columbia professor Sheena Iyengar has been studying choice. Lessons learned: If you ask your customers if they want extensive choice, they will say they do - but they really don
Online stores often offer too many choices on their front page. Lists of dozens of new arrivals, top sellers, sale items, and categories.
Artists showcasing their art (music, essays, photos) often present a giant list of everything they
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