Where must hotel marketing dollars go to get the highest ROI?
July 08, 2010 |
As hoteliers jump into the shark-infested waters of social media and online marketing, it is easy to see how a fear of over-spending can creep in. The sheer volume of online marketing opportunities can overwhelm even the bravest of hearts, and empty even the fullest of wallets.
By Dr. Diana Driscoll
As hoteliers jump into the (perceived) shark-infested waters of social media and on-line marketing, it is easy to see how a fear of over-spending can creep in. The sheer volume of on-line marketing opportunities can overwhelm even the bravest of hearts, and empty even the fullest of wallets.
With the quickly changing profusion of opportunities, many hoteliers are encouraged to invest precious money and time into completely unfamiliar venues. So, where must the marketing dollars go to get the highest ROI?
The appropriate and engaging use of visual imagery is one of the most important investments you can make in your hotel
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