Where to reach women online
July 26, 2010 |
Women are a prime target of marketers, and with good reason: Estimates put their share of household spending at 80%, giving them control over about $1.7 trillion annually in the US.
Marketers know they can reach the vast majority of these women online, and according to ad server Unicast, their top priority on the internet this summer will be connecting with family and friends (76%). About two-thirds of women also planned to keep up with the news and shop for sales. To that end, the sites they are most likely to visit include search engines (75%), shopping sites and social networks (both 60%).
Asked what kinds of ads would get through to them while conducting these activities, the top choice was online advertisements with money-saving offers. Women also appreciated advertising with an interactive component, like a chance to submit a prize entry or fill out a quiz, as well as local targeting.
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