Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. Though Facebook initiatives drive traffic to hotel websites, this trackable traffic is not directly responsible for any significant revenue.
On March 15, Experian Hitwise reported that Facebook.com has surpassed Google.com as the most popular Web site in the United States. Indeed, Facebook accounted for 7.07% of all U.S. Web site visits for the week ending March 13, compared with Google.com