Why marketers often get it wrong with Facebook
August 31, 2010 |
A new study by ExactTarget, Facebook X-Factors, suggests companies rethink their approach to Facebook marketing - or at least reconsider why their customers are on Facebook in the first place.
According to the study, oftentimes, when a marketing campaign on Facebook fails it is because a company did one or more of the following:
It didn't figure out why their customers are following them on Facebook. It is highly likely that most consumers that have "fanned" a brand is not interested in receiving marketing communications. In fact, ExactTarget points out in its report, a previous study from the company found that 70% of consumers who "fanned" a brand on Facebook didn
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