Word of the year: Unfriend

November 19, 2009 | Internet Marketing

The New Oxford American Dictionary has this quaint tradition of naming its "Word of the Year" from its list of new entries for the upcoming edition. Nevermind your 300 million members, Facebook. You have arrived after inspiring this year's winner: unfriend.

That is, as in to “unfriend” someone from your Facebook list of friends.

It’s actually more like a shunning. Facebook has it set up, of course, so you can drop a friend from your list quietly without notification to the new persona non grata. The hope is that they won’t notice the sudden absence of your wall postings, etc. from their live feed.

Facebook has become enormously popular and for those 300 million folks, enormously mainstreamed into daily life, very quickly.

Get the full story at Inc.com

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