WWW rules travel industry
February 25, 2004 |
In the world of the World Wide Web, more and more Americans are clicking away before flying away or checking into a hotel.
In the world of the World Wide Web, more and more Americans are clicking away before flying away or checking into a hotel.
More than 42 million people booked travel online last year, up 8 percent from 2002, according to a recent report from the Travel Industry Association of America. And 30 percent of people who booked travel online use the Internet for all their travel needs, up from 23 percent in 2002, according to the report released last month.
The Internet allows travelers to access information once exclusively in the realm of travel agents and airline personnel, said David LaBar, spokesman for SBI Razorfish, which resdesigned Travelocity’s Web site. “Before, users crossed their fingers and hoped they were getting the best deal,” LaBar said. “Now, they can quickly amass a set of travel options to compare and contrast and make a more informed decision.”
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