October 30, 2014

Ritz-Carlton’s secrets to hotel search marketing success

Marketing is full of shiny new objects. The urge to obtain them can result in traditional channels, like search, being taken for granted. However, search is evolving, and it's critical for marketers to evolve with it. Here are some inspirations for hotel marketers.

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Time for hotels to start building their own online audiences?


As Google moves from a factual database of everything to more of a predictive user intent result provider, it will most likely not rely on billions of web pages to serve searches like "downtown Sand Diego hotel." Time for hotel marketers to start looking for opportunities to keep your guest away from Google and other third party traffic.

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