August 29, 2014

Organic search drives 50% of website traffic for hospitality industry, social less than 2%

After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. According the the study, the hopsitality industry receives half of its website traffic from organic search.

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Google ends authorship for search results

After over two years of Google encouraging webmasters to add authorship to their pages, the company has now officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile.

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