Online Marketing News Archive

TripAdvisor on moving from user reviews toward professional content
19 Sep, 2018

What does TripAdvisor’s move to social mean for reviews?
19 Sep, 2018

Google’s exact match close variants expand again
19 Sep, 2018

TripAdvisor aims to become social media service for travel
18 Sep, 2018

Growing pains for influencer marketing raise questions for travel brands
18 Sep, 2018

Creating Facebook clickbait is a fool’s errand in the world of hospitality
18 Sep, 2018

Google: Click-through and conversion rates kinda don’t matter
18 Sep, 2018

How the hospitality industry should approach online reviews and citations
17 Sep, 2018

Use your hotel website to tell a unique brand story
17 Sep, 2018

Man jailed in Italy for selling fake TripAdvisor reviews
14 Sep, 2018

Survey: None of the top hotel review sites trustworthy
14 Sep, 2018

Philip Kotler on what’s next for marketing
14 Sep, 2018

Is Google making a run at total domination in the travel space?
12 Sep, 2018

British Airways breach caused by credit card skimming malware
12 Sep, 2018

Facebook is losing its grip on users’ attention
12 Sep, 2018

Hotel marketers look beyond usual guest demographics
11 Sep, 2018

Google’s new travel tool to help vacationers find free activities in new cities
10 Sep, 2018

Kimpton Hotels launches ‘social experiment’
10 Sep, 2018

10 smart hotel marketing strategies to increase bookings
10 Sep, 2018

Facebook’s new Flight Ads lets advertisers target users searching for flights on travel sites, apps
07 Sep, 2018

Americans are changing their relationship with Facebook
06 Sep, 2018

How tourist boards are using personalised content
05 Sep, 2018

Amazon sets its sights on the $88 billion online ad market
05 Sep, 2018

Google Flight 2.0
03 Sep, 2018

The impact of influencer marketing on the hotel booking journey
03 Sep, 2018

Chinese hotel chain warns of massive customer data theft
31 Aug, 2018

McDonald’s sees daily app usage jump 20%-40%
30 Aug, 2018

Facebook Watch on-demand video platform launches globally
30 Aug, 2018

How hotels can take advantage of Instagram business profiles
29 Aug, 2018

Google tool gauges ads by overall strength
29 Aug, 2018

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