Online Hotel Marketing News and Know-How

Today's Featured Article:

Hilton on hotel search marketing trends

February 09, 2012 |

With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand’s online reputation, says James Harrower, search marketing manager, International at Hilton Worldwide. more...

TripAdvisor revenue up 30% in first quarter as a public company

February 09, 2012 | Online Travel

After spinning off from Expedia and debuting on the NASDAQ in December, trip reviews site TripAdvisor posted fourth quarter 2011 revenues of $137.8 million, a 30% increase over fourth quarter 2010. Full year 2011 revenues were $637.1 million, a 31% increase over full year 2010. more...

In spite of economic concerns, consumers plan to travel more, increase travel budgets

February 09, 2012 | Hotel Marketing

Travelocity’s annual “Traveler Confidence Report” reveals a majority of consumers, 53 percent, plan to travel more in 2012 than they did in 2011 despite a lack of confidence in the state of the economy. more...

Wyndham launches new site to drive direct business

February 09, 2012 | Hotel Marketing

The new site is part of Wyndham Hotel Group’s Direct Strategy designed to recapture business by driving more bookings through the company’s own channels. The strategy calls for improved brand websites, and enhanced alternative sell, a distribution model enabling Wyndham Hotel Group brands to be sold on sister websites. more...

Groupon will ‘trash your brand’, says BA and Tui

February 09, 2012 | Online Marketing

Two of the UK’s biggest travel companies have dismissed discount-deals site Groupon as of no interest, “appalling” and a way to “trash your brand”. The danger with Groupon is that you allow someone to subsume and ultimately trash your brand. more...

Can you bring in new restaurant customers with Groupon?

February 09, 2012 | Hotel Marketing

If you ask restaurant owners their thoughts on participating in group-buying deals, like the kind offered by LivingSocial or Groupon, you will get a variety of experiences and strong opinions. Some will say that the deal helped significantly grow their business while others will tell you that they vow to never sign up for one again. more...